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INTELLIGENCE / PUBLIC LANGUAGE / 2026

Change starts in language.We tell you what’s really being said.

Public language is rarely neutral. It prepares audiences, redefines choices and makes future action possible.

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Latest intelligence

Analysis

Which Ocean?

Which Map? This week, in Melbourne, two prime ministers looked out across the same ocean and saw two different things. Australian PM…

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Politics

Which No 10? Which Britain?

Political commentators love the phrase “the battle for Number 10”. It’s shorthand for a general election. Until this week. In his speech…

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THE METHOD / LANGUAGE AS EVIDENCE

Words reveal the change before the policy does.

Talks Decoded examines framing, metaphor, register, repetition and omission across public speech—finding the shifts that conventional commentary misses.