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INTELLIGENCE / PUBLIC LANGUAGE / 2026

Change starts in language.We tell you what’s really being said.

Public language is rarely neutral. It prepares audiences, redefines choices and makes future action possible.

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Latest intelligence

Analysis

Which Ocean?

Which Map? This week, in Melbourne, two prime ministers looked out across the same ocean and saw two different things. Australian PM…

Politics

Which No 10? Which Britain?

Political commentators love the phrase “the battle for Number 10”. It’s shorthand for a general election. Until this week. In his speech…

THE METHOD / LANGUAGE AS EVIDENCE

Words reveal the change before the policy does.

Talks Decoded examines framing, metaphor, register, repetition and omission across public speech—finding the shifts that conventional commentary misses.